Wesley Peterson

General Manager, BC BTAC (BC Beverage Technology Access Centre)

BC BTAC, headquartered in Penticton, B.C., supports the beverage industry’s innovation and growth by providing a comprehensive range of analytical, commercial, and sensory services and resources.

Peterson leads the Centre to support research, development, and innovation for the Canadian beverage sector as part of its joint mandate between Okanagan College and the Natural Sciences and Engineering Research Council (NSERC) in Ottawa. Previously a travel and tourism executive, he oversees the Canadian marketing and distribution portfolio of Odin Brewing Company.