Matt Bannister

Founder, Last Call Analytics

With a robust career spanning diverse industries and having lived and worked in four continents, Matt Bannister is a seasoned data product specialist known for transforming complex data sets into actionable insights and innovative solutions. Leveraging a deep understanding of data architecture and analytics, Matt excels in building data products that drive strategic decision-making and operational excellence.


In 2012 Matt was part of a group that worked across multiple industries making use of data to enable frontline sales staff and sales managers to improve their route to market by using modern data product approaches.  Following that he focused on the Beverage Alcohol industry where he co-founded Last Call Analytics and has grown the company from 1 customer to hundreds across Canada. With a commitment to continuous learning and innovation, Matt stays at the forefront of emerging data technologies and industry trends, ensuring that their solutions remain cutting-edge and relevant. Whether leading a data transformation initiative or developing bespoke analytics tools, Matt is dedicated to turning data into a powerful driver of success.

Last Call Analytics is a powerful data analytics tool combined with an integrated CRM that empowers sales teams and sales leaders to increase efficiency, have enhanced insights, and track measurable business outcomes.