Jeff Guignard
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CEO Wine Growers British Columbia
With over 20 years of experience in public policy and industry advocacy, Jeff Guignard brings a collaborative, strategic approach to leading Wine Growers British Columbia. Formerly the Executive Director of the Alliance of Beverage Licensees, Jeff is known for navigating complex regulatory landscapes and building trusted relationships across government and industry. He’s passionate about unlocking the full potential of BC wine by removing barriers to growth, championing the Wines of BC brand, and ensuring the voices of wineries and growers are heard. Jeff officially joined WGBC as CEO on April 28, 2025.
