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Interim General Manager & CEO, Liquor Distribution Branch Erin McEwan brings more than 30 years of progressive leadership experience within the British Columbia public sector. As Interim General Manager & CEO of the BC Liquor Distribution Branch , she leads one of the province’s most important beverage alcohol organizations through a period of transformation and change.
Throughout her career, Erin has developed extensive expertise working at the intersection of public policy, commercial operations, government relations, and industry engagement. Her ability to build strong relationships across government, Indigenous communities, industry stakeholders, and private-sector partners has been instrumental in driving meaningful organizational and sector-wide initiatives.
At BC Beer Con, Erin will provide valuable insights into the current state of British Columbia’s beverage alcohol landscape, emerging priorities, and the opportunities and challenges facing the industry as it continues to evolve.