Brandy Rand

Founder and CEO, ThirstWell

Brandy has over 20 years of senior leadership experience across the beverage alcohol industry. She is the Founder and CEO of ThirstWell, providing advisory and business intelligence to the industry. Most recently she served as Chief Strategy Officer at IWSR Drinks Market Analysis and held previous roles at Bacardi Limited and Allied Domecq Spirits & Wines. She’s an expert on category and consumer trends and is known for her strategic insights on business transformation and profitable growth. Brandy has been a trusted advisory partner to multinational corporations, financial institutions, trade organizations, and C-level executives in the drinks business in the U.S. and globally. Her insights have appeared in the Wall Street Journal, CNN, Fortune, Forbes, CBS Marketplace, Bloomberg, and various trade publications. She is also an avid writer, analyst, contributing editor, and author of several reports on the drinks industry.

https://www.linkedin.com/in/brandyrand