Venue
Date
2026-10-15
Time
11.00 am
You Sure F***ed That Up
Great Mistakes CAN lead to Great Beer
Every brand has made mistakes. Some are small. Some are expensive. Some are quickly forgotten, while others become defining moments for an organization.
Whether it’s launching the wrong product, making a costly marketing decision, missing a production deadline, over-expanding, or simply putting the wrong beer into the wrong keg, mistakes happen in every brewery…large and small.
Yet conferences rarely discuss them and certainly don’t celebrate them. Instead, we celebrate our success stories loudly and save the “not-so-successful” stories for the conference after-party, discussed over beers and a few laughs.
This session takes a different approach. Let’s hear them. Let’s learn from them.
Through well-known business case studies, real stories from brewery leaders, and practical discussions, attendees will explore why smart people make dumb mistakes, how organizations respond, and what those experiences can teach them.
The objective is not to criticize businesses or individuals, but to normalize learning and encourage open discussion.
This interactive session will highlight some of the most classic brand mistakes in the beer world and beyond, to provide practical and realistic leadership tools that you can immediately apply within your own breweries.