Operations Manager. Vancouver Island Brewing

Where’s The Profit?  How to (actually) make money selling your beer in 2024

Description: It isn’t 2015 anymore. As the craft industry has plateaued, running a profitable brewery has become more and more challenging each year. This presentation will provide craft business owners a deep dive to understand why this is and, more importantly, the strategic changes owners need to make to sell the right beer, to the right consumers, at the right margins, generate cash, and finally get ahead. 

Learning Objectives: 

1. Learn why the 2015 playbook (more beer, more equipment, more space, etc.) for successfully growing and running a profitable brewery no longer works like it used to. 

2. Understand the different implications for profit, cost structure, and finance for the three main Brewery Business Units (e.g., taproom, distribution, contract). 

3. Understand how to use this information to create an action plan for what needs to change in your brewery to produce profit regardless of size or revenue mix. 

Expertise on Subject Matter: We have worked with 100+ breweries over the last  decade as the craft landscape shifted from a “Big Bang” moment to what we call “The  Plateau” and now “The Reckoning.” But, more specifically, our daily work is in an effort to understand the reasoning behind the numbers we are seeing and share with brewery owners individualized recommendations to, as our mission states, help craft breweries grow profit.

Speakers

Derek Smith

Lead Brewery Consultant, Small Batch Standard

Moderator

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Panelists

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