LnRiLWhlYWRpbmcuaGFzLWJhY2tncm91bmR7cGFkZGluZzowfQ==
LnRiLWZpZWxke21hcmdpbi1ib3R0b206MC43NmVtfS50Yi1maWVsZC0tbGVmdHt0ZXh0LWFsaWduOmxlZnR9LnRiLWZpZWxkLS1jZW50ZXJ7dGV4dC1hbGlnbjpjZW50ZXJ9LnRiLWZpZWxkLS1yaWdodHt0ZXh0LWFsaWduOnJpZ2h0fS50Yi1maWVsZF9fc2t5cGVfcHJldmlld3twYWRkaW5nOjEwcHggMjBweDtib3JkZXItcmFkaXVzOjNweDtjb2xvcjojZmZmO2JhY2tncm91bmQ6IzAwYWZlZTtkaXNwbGF5OmlubGluZS1ibG9ja311bC5nbGlkZV9fc2xpZGVze21hcmdpbjowfQ==
.tb-container .tb-container-inner{width:100%;margin:0 auto} .wp-block-toolset-blocks-container.tb-container[data-toolset-blocks-container="8275d9e058678f8a4c07fe8730ca4d3c"] { padding: 0px; } .wp-block-toolset-blocks-container.tb-container[data-toolset-blocks-container="8275d9e058678f8a4c07fe8730ca4d3c"] > .tb-container-inner { max-width: 200px; } .tb-heading[data-toolset-blocks-heading="4297f9942514c44685891d3887f37a7e"]  { text-align: center; }  h4.tb-heading[data-toolset-blocks-heading="8bae7868cf34ff8c40caae0e1c351231"]  { text-align: center; }  .tb-container .tb-container-inner{width:100%;margin:0 auto} .wp-block-toolset-blocks-container.tb-container[data-toolset-blocks-container="d20884a80b3ea42e17b2450ba26eafb7"] { background: url('https://www.bcbeercon.ca/wp-content/uploads/2025/10/Christine-Dawson-Raft-Brew-Labs-.webp') center center no-repeat;background-size:cover;padding: 0px;min-height: 200px; } .tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .wpv-view-output[data-toolset-views-view-editor="7faf0b9a2fd798ef5afe96c9580cbbf6"] .wpv-collage { grid-column-gap: 15px;grid-row-gap: 15px; } .wpv-view-output[data-toolset-views-view-editor="7faf0b9a2fd798ef5afe96c9580cbbf6"] .wpv-collage > div:nth-child(3n + 1) { grid-area:  auto / auto / span 6 / span 8; } .wpv-view-output[data-toolset-views-view-editor="7faf0b9a2fd798ef5afe96c9580cbbf6"] .wpv-collage > div:nth-child(3n + 2) { grid-area:  auto / auto / span 2 / span 4; } .wpv-view-output[data-toolset-views-view-editor="7faf0b9a2fd798ef5afe96c9580cbbf6"] .wpv-collage > div:nth-child(3n + 3) { grid-area:  auto / auto / span 4 / span 4; } h2.tb-heading[data-toolset-blocks-heading="5f2cfc8ff8706076da93f5f59ecbec94"]  { text-align: center; }  .tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end}.wpv-block-loop-item[data-toolset-views-view-template-block="7283edffd443c328aa16ad2259a0e181"] { margin-bottom: 25px;padding: 12px; } h2.tb-heading[data-toolset-blocks-heading="b964226c31137372cc1994058ecaab98"]  { text-align: center; }  .tb-container .tb-container-inner{width:100%;margin:0 auto} .wp-block-toolset-blocks-container.tb-container[data-toolset-blocks-container="596d3ce13aaabddb9ad74b1be9a4cf1a"] { padding: 25px; } .wp-block-toolset-blocks-container.tb-container[data-toolset-blocks-container="596d3ce13aaabddb9ad74b1be9a4cf1a"] > .tb-container-inner { max-width: 750px; }  h2.tb-heading[data-toolset-blocks-heading="6ae27b06480de94e701826925aec3250"]  { text-align: center; }  .tb-container .tb-container-inner{width:100%;margin:0 auto} .wp-block-toolset-blocks-container.tb-container[data-toolset-blocks-container="d82f5ba7fb1bad3a2b29a592ea3508af"] { background: url('https://www.bcbeercon.ca/wp-content/uploads/2025/10/De-mystifying.webp') center center no-repeat;background-size:contain;padding: 25px;margin-bottom: 25px;min-height: 375px; } @media only screen and (max-width: 781px) { .tb-container .tb-container-inner{width:100%;margin:0 auto}  .tb-container .tb-container-inner{width:100%;margin:0 auto}.tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .wpv-view-output[data-toolset-views-view-editor="7faf0b9a2fd798ef5afe96c9580cbbf6"] .wpv-collage > div:nth-child(2n + 1) { grid-area:  auto / auto / span 6 / span 8; } .wpv-view-output[data-toolset-views-view-editor="7faf0b9a2fd798ef5afe96c9580cbbf6"] .wpv-collage > div:nth-child(2n + 2) { grid-area:  auto / auto / span 6 / span 4; }  .tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .tb-container .tb-container-inner{width:100%;margin:0 auto}  .tb-container .tb-container-inner{width:100%;margin:0 auto} } @media only screen and (max-width: 599px) { .tb-container .tb-container-inner{width:100%;margin:0 auto}  .tb-container .tb-container-inner{width:100%;margin:0 auto}.tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .wpv-view-output[data-toolset-views-view-editor="7faf0b9a2fd798ef5afe96c9580cbbf6"] .wpv-collage > div:nth-child(1n + 1) { grid-area:  auto / auto / span 6 / span 12; }  .tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .tb-container .tb-container-inner{width:100%;margin:0 auto}  .tb-container .tb-container-inner{width:100%;margin:0 auto} } 
Venue
Anvil Centre / Main TheatreDate
2025-10-16Time
9:30 AMKeynote 1 Rebecca Mackenzie, CEO Culinary Tourism Alliance
PINTS WITH A PURPOSE: BREWING A TASTE OF PLACE THAT SELLS
What if your brewery could do more than pour great beer? What if it became the reason visitors stay an extra night, spend a little more, and come back for more?
In this dynamic keynote, Rebecca Mackenzie, President & CEO of the Culinary Tourism Alliance and co-architect of Canada’s National Culinary & Agritourism Action Plan, will explore the power of creating a “taste of place” experience that turns casual sippers into passionate fans (and profitable customers). With decades of experience helping destinations and businesses craft unforgettable food and drink experiences, Rebecca will highlight how BC’s craft brewers can tap into their local story through ingredients, partnerships, and purposeful experiences to stand out in a crowded market. Expect practical tips, inspiring examples, and a refreshing perspective on how craft beer can anchor thriving tourism experiences. Whether you’re a microbrewery in the mountains or a taproom in the heart of town, you’ll leave with new ideas to connect deeper with your place and your visitors’ wallets. Let’s raise a glass to smarter, tastier, and more meaningful tourism!.
KEY TAKEAWAYS: Practical tips, inspiring examples, and a refreshing perspective on how craft beer can anchor thriving tourism experiences.
Speakers
Brought To You By:
No items found