Day 1: Thursday, October 15
Day 2: Friday, October 16
Registration opens at 8:00 AM
Federal and Provincial Advocacy Update
Christine Comeau Executive Director of the Canadian Craft Brewers Association, and Ken Beattie, Executive Director of the BC Craft Brewers Guild share key federal and provincial updates affecting BC’s craft brewing industry.
Fri Oct 16
9:00 AM
Main Theatre
Industry Update: Supplier Update from BC Liquor Wholesale Operations
Sairose Fisher, Assistant Deputy Minister, Liquor Wholesale Operations, walks through the trends, the pressures and the numbers, with sales broken down by brewery type, channel and price point.
Networking Break on Trade Show Floor/Upstairs foyer: 10:45 – 11:15
OPERATIONS
More Than Just Off Notes: What’s Happening in Alcohol Policy
Alcohol policy is evolving rapidly. Learn how changing research, public narratives, and regulations are reshaping the brewing industry
Fri Oct 16
11:15 AM
Main Theatre
COMMERCIALIZATION
The Brewery Profit Engine: Why Great Beer Still Fails
Great beer doesn’t always equal great profits. Discover the operational and financial drivers that turn a busy brewery into a sustainable, profitable business.
LUNCH ON TRADE SHOW FLOOR: 12:00 PM – 1:00 PM
LUNCH SPONSOR
TRADE SHOW CLOSES AT 1:00 PM
HOSPITALITY
If You Build It They Will Come: The Secrets To Selling More Beer Through Your Front Door
A peer-to-peer panel featuring BC brewery leaders sharing practical lessons for driving year-round taproom traffic and growing high-margin direct beer sales.
BREWING
April Showers, May Sours: Seasonality of Spoilage
Why does spoilage seem to strike in spring? Explore the seasonal science of brewery microbiology and learn how to stay ahead of spoilage before it impacts your beer.
Fri Oct 16
1:00 PM
Room 411
1:45 PM – 2:30 PM Networking and Refreshment Break
PRESENTED BY
Keynote: Ready Set Change: How to Stay Courageous when Everything is Uncertain
Explorer Kevin Vallely shares inspiring lessons on resilience, leadership, and navigating uncertainty, helping teams embrace change with confidence and purpose.
3:30 PM – 3:45 PM Networking and Refreshment Break
PRESENTED BY
Industry Update: Fake It Till You Make It -Building a Positive Mindset in a Tough Industry
A candid and fun conversation about mindset, positivity and keeping your brewery moving forward in a tough industry.
2026 Closing Remarks
Ken Beattie, Executive Director of the BC Craft Brewers Guild will close the 2026 BC Craft Brewers Conference.
BC Beer Awards 2026
Join us for the annual celebration of excellence in craft brewing and ciders.